ArteJeans 2021. Story of a myth in the plots of contemporary art

The jeans, the most popular garment in the world, owes its name to Genoa, which from the fifteenth century produced a robust indigo dyed moleskin, particularly appreciated in England for its excellent quality / price ratio. […]

From 2 to the 6 September 2021 the first edition of GenovaJeans, an event aimed at all generations, that will put together the market, culture, history and spectacle in the area where jeans cloth was traded many centuries ago, building over time a widespread Archive / Museum starting from the artistic treasures already present.

the 34 works than the extraordinary ArteJeans project collected by involving many Italian artists of international fame who generously donated them to the city, it is a decisive step in this direction. In fact, they will be exhibited in the Metelino construction site, historic port building that will soon become the Jeans Museum.

From the text by Manuela Arata, President of the Promoting Committee of GenovaJeans

Artists: Simone Berti, Alberto Pikkarainen, Tomaso Binga, Henrik Blomqvist, Enzo Cacciola, Pierluigi Calignano, Letizia Cariello, Roberto Coda Zabetta, Maurizio Donzelli, Ulrich Egger, Giovanni Gaggia, Goldschmied&Chiari, Riccardo Guarneri, Emilio Isgrò, Ugo La Pietra, Marco Lodola and Giovanna Fra, Claudia Losi, Carolina Mazzolari, Ugo Nespolo, Giovanni Ozzola, Valentina Palazzari, David Parra regions, Francesca Pasquali, Gabriele Picco, Pino Pinelli, Fabrizio Plessi, Gianni Politi, Laura Reindeer, Marta Spagnoli, Vedovamazzei, Serena Vestrucci, Cesare Viel, Gianfranco Zappettini.